How many web sites have you seen where visually all was in order, but the written message was weak or nonexistent... or the author's use of grammar and spelling wasn't what it ought to be?

Your content -- the words on the page that convey your message -- are the most important part of your web presence. Unfortunately, this critical aspect is often the last item to get attention.

It should be the first.

Graphics are an important part of any web presence. However, graphics complement content. They aren't a substitute for it. Sadly, many folks miss this boat entirely.